Leadership

Growzz was co-founded by 2 senior experts in the global consumer goods and retail industry,
Aidan Bocci and Patrick Wenckebach.

They were instrumental in improving Customer & Category Planning processes for many years through the commercial strategy consulting firm they ran, Commercial Advantage, that lay the foundation for Growzz. Growzz is the result of a 17 year innovation process involving hundreds of companies, thousands of people and an absolute focus on designing growth activities that deliver real results.

Aidan Bocci, Co-Founder, Growzz

Aidan graduated from Oxford University in the early 1990’s and joined Procter and Gamble. After several commercial roles, he helped set up the first ever multi-functional customer business team in Europe between P&G and Tesco.

As well as running a consumer goods manufacturer that was spun off from a major multi-national, he also worked in the Consumer Markets strategy practice at KPMG Consulting, including as Head of Consumer Markets Strategy.

Aidan founded Commercial Advantage in 2004, where he was accountable for hundreds of initiatives focused on improving customer business planning processes, before co-founding Growzz in 2018. In his career, he has worked across the global consumer goods and retail industry in over 40 countries, including with most of the top 100 FMCG companies and retailers and advising C-Suite leaders in many of them.

Aidan focuses on managing our relationships across Growzz’s global client portfolio.

Patrick Wenckebach, Co-Founder, Growzz

Patrick graduated with an Msc from the University of Leiden in the Netherlands, and then continued to study Econometrics at the Erasmus University in Rotterdam, before joining the retail practice of Cap Gemini.

Initially working in an advisory capacity to retailers, he then moved to the consumer goods practice of Ernst & Young, and later Deloitte, and was also the Head of Growth Strategy, Consumer Markets, at KPMG.

At Commercial Advantage, he was responsible for running all of its customer business planning programmes internationally, and led the development of our original consulting products that laid the foundation for Growzz.

At Growzz, Patrick focuses on overseeing content & software development and managing operations.